Improved communication is key to sustainable growth in Quick Service

20 October 2020

 

After initial declines at the start of lockdown the takeaway market returned to, and in the first two  weeks of July exceeded, its pre-COVID high, according to a recent report from the Agriculture and Horticulture Development Board (AHDB). This is largely driven by substantial growth in collected and drive-thru orders, which account for the majority of takeaways.

 

And, despite the impact that the COVID-19 pandemic has had on the quick service industry, with fundamental changes in consumer behaviour, supply chain disruption and continued social distancing measures, many operators have thrived under the circumstances.

 

These changes have driven greater innovation, as operators have rapidly adapted, allowing consumers to dine in, take out, order via a food delivery or ordering app, or use drive-thru and curbside service. And, as Tom Downes, CEO, Quail Digital, explains, at the heart of this innovation and sustained growth lies improved communication across all aspects of business operations.

 

Read the full article in 'Fastfood Professional'

 

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